About luxurycars.ie
luxurycars.ie is Ireland's independent guide to luxury and performance cars. We are not affiliated with any dealer group, manufacturer, or brand. We do not accept payment to influence rankings, editorial verdicts, or dealer listings.
What we do
We research the Irish luxury and performance car market so buyers can make better decisions. That means profiling every major brand with Irish-specific context (VRT, dealer networks, common Irish spec choices), reviewing the key Irish dealer groups with honest editorial verdicts, publishing practical buying guides that UK review media never covers, and helping buyers get connected to the right Irish dealer for their needs.
The Irish luxury car market has some specific dynamics that international media doesn't address: Vehicle Registration Tax that can add €15,000–€40,000 to a car's price, a post-Brexit import process that is more complex than many buyers expect, a dealer landscape dominated by a small number of large groups, and insurance costs that are substantially higher than the UK for performance vehicles. Our goal is to fill that gap.
Who we are not
We are not a dealer. We do not sell cars. We are not owned by Joe Duffy Group, MSL, or any other dealer group. We are not funded by any car manufacturer. We are not a classifieds site — we do not list individual cars for sale.
How we make money
When you submit an enquiry through luxurycars.ie, we connect you with relevant Irish dealers. We may receive a per-lead commission from dealers if they receive your enquiry. This fee is paid by the dealer — not by you — and does not affect the price you pay for any car. Lead commissions do not influence our editorial rankings, brand verdicts, or dealer assessments. Our full disclosure policy sets this out in detail.
We do not accept payment for dealer listings, do not sell sponsored editorial, and do not bump dealers or brands up in our rankings in exchange for any fee.
Our data and verification policy
Every dealer name, URL, brand franchise list, and location in our directory was verified from publicly available sources at the time of writing (May 2026). The Irish dealer franchise market changes — franchise assignments between groups shift with manufacturer contract cycles. We recommend verifying a dealer's current brand lineup directly before visiting.
Price information is indicative and based on publicly available Irish list prices and market data. VRT is calculated at point of registration and can change — always verify VRT with Revenue's online calculator (vtc.revenue.ie) before committing to a purchase.
Contact
For general enquiries: contact form or email enquiries@luxurycars.ie.
For dealers who would like to be listed or have information updated: use the contact form and note it's a dealer enquiry. We verify and list at no cost.